A Parasitical Breed of Consumer
MDes Contextual Design, Design Academy Eindhoven, 2013
‘A Parasitical Breed of Consumers’ is a self-initiated project that takes advantage of open urban structures. Those loopholes enable users to step out of the role of being solely ‘consumers’ to becoming producing actors. The project looks at freeganism as an expression of personal convictions and individual subjectivity.
The loophole chosen to explore within the project revolves around the distribution system of supermarkets and making unsold produce accessible. Rather than working with distributors, individuals become active by applying strategies that take advantage of freely accessible materials. Through the discovery of value in often discarded ‘low quality materials’ this project counters the economic logic we, as consumers, producers and distributors have gotten used to.
The project was developed in the context of the Master studies in Contextual Design at the Design Academy in Eindhoven and was completed as my graduation project in 2013.
The Project was shown at the Van Abbemuseum in Eindhoven, the Netherlands in the context of the exhibition 'The Museum of Arte Util' from 7 December 2013 – 30 March 2014, under the creative direction of artist Tania Bruguera.